PDF Ebook Contemporary Strategic Marketing, by Ross Brennan, Paul Baines, Paul Garneau
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Contemporary Strategic Marketing, by Ross Brennan, Paul Baines, Paul Garneau
PDF Ebook Contemporary Strategic Marketing, by Ross Brennan, Paul Baines, Paul Garneau
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This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.
- Sales Rank: #11574274 in Books
- Published on: 2002-09-13
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x 7.44" w x .0" l, 1.10 pounds
- Binding: Paperback
- 400 pages
Review
"A clear and well written book that is actually fun to read... The authors clearly know how to write and what triggers students' interest - that makes it a real gem." --Haydn Blackey, Business School, University of Glamorgan
"I recommend this book without reservation for strategic marketing courses...The chapters are well laid out with a pedagogical approach. Key concepts are clearly set out and critically appraised... and well illustrated by examples." --Charles Dennis, Brunel University, School of Business and Management
About the Author
ROSS BRENNAN is Principal Lecturer in Marketing at Middlesex University Business School. - PAUL BAINES is Senior Lecturer in Marketing at Middlesex University Business School. - PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School.
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