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Consuming Children: Education-Entertainment-Advertising, by Jane Kenway, Elizabeth Bullen
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"Consuming Children is an important, exciting, funny and tragic book, addressing key issues for education in the 21st century. It dramatically charts the corporatising of education and the corporatising of the child. It is a book that demands to be read by teachers and policymakers - before it is too late. Sparkling with sociological insight and imagination, it is as clear as it is important as it is disturbing." - Stephen J. Ball, Karl Mannheim Professor of Sociology of Education, Institute of Education, University of London
"Accessible, insightful and boldly argued,'Consuming Children' makes a refreshing contribution to current discussions of young people, schooling and the culture industry. Jane Kenway and Elizabeth Bullen draw on a strong base of research and scholarship to advance powerful critiques and interesting and workable pedagogical responses to corporate culturalism." - Colin Lankshear
National Autonomous University of Mexico
"'Consuming Children' offers a challenging perspective on one of the most pressing educational issues of our time - the changing relationships between childhood, schooling and consumer culture. Combining incisive commentary on established debates with new insights from empirical research, it should be read by all those concerned with the future of learning." - Professor David Buckingham
Institute of Education, University of London
* Who are today's young people and how are they constructed in media-consumer culture and in relation to adult cultures in particular?
* How are the issues of pleasure, power, agency to be understood in the corporatised global community?
* How are teachers to educate young people? What new practices are required?
Buy delight, kids rule, adults are dim and schools are dull. These are canons of children's consumer cultures. In the places where kids, commodities and images meet, education, entertainment and advertising merge. Kids consume this corporate abundance with appetite. But what happens now that schools are on the market? Is this a form of corporate gluttony? Are designer schools educationally 'grotesque'? Who is conspicuously consuming at the educational emporium? How are students packaged? Which students have badge appeal? Who rules? Are adults taking their revenge on children? Are kids hungry to learn or keen to transgress? Where is their delight?
Consuming Children argues that we are entering another stage in the construction of the young as the demarcations between education, entertainment and advertising collapse and as the lines between the
generations both blur and harden. Drawing from the voices of students and from contemporary cultural theory this book provokes us to ponder the role of the school in the 'age of desire'.
- Sales Rank: #3781314 in Books
- Published on: 2001-10-19
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .59" w x 6.10" l, .81 pounds
- Binding: Paperback
- 212 pages
Review
“Jane Kenway and Elizabeth Bullen have written a timely and exciting volume…This is as unreservedly polemical text that provides a breath of fresh air to current thinking about contemporary media and education.” – Educational Review (Educational Review 2003-10-28)
"This book is an interesting read." - Monica Whitty (Journal of Family Studies 2002-12-05)
"...a delicious read full of meticulously researched and fascinating detail. Consuming Children is a masterful blend of high theory and read sociology." - Helen Nixon (English In Australia 2002-11-21)
About the Author
Professor Jane Kenway was Foundation Director of the Deakin Centre for Education and Change from 1993 until July 1999 when she took up a Chair in the School of Education at the University of South Australia. She teaches Educational Policy and Administration and her research expertise is in education policy with reference to schools and education systems in the context of wider social and cultural change. Within this focus she has a specific interest in issues of justice, gender, locality and technology. She has published widely in international and national refereed journals, in books and in professional journals for the education profession.
Dr Elizabeth Bullen has a background in the humanities. Her PhD thesis explored representations of masculinities in recent Australian fiction. She has taught literature and professional English subjects at The Flinders University of South Australia. In 2000, she published several articles written with Jane Kenway in British education journals. She currently works as a research associate in the Centre for Studies in Literacy, Policy and Learning Cultures at the University of South Australia. Her research interests include gender, postmodernity, postcoloniality and popular culture.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Provocative, Alarming and Empowering
By C. Taylor
Kenway and Bullens' close analysis of the intersection between education, entertainment and advertising in an increasingly market-driven society, is at times alarming and frightening, though ultimately empowering.
The discussion of market penetration and the commodification of education and children, is painted in vivid detail, covering everything from school raffle sales, student 'brand' identity and school promotional materials. The concept of 'consumer-media culture' is deployed in order to understand the dynamic driving force behind social, generational and institutional changes, with advertising featuring as a central example of this. The discussion of generational differences is also cleverly argued, acknowledging the inherent differences between youth and parents/teachers; though slippage between generations is also permitted and discussed clearly.
Although at times this text can seem all gloom and doom, with children and educational institutions seeming to be held at the mercy of the great fire-breathing dragon of 'consumer-media culture', woven throughout is also a vein of hope and encouragement for the future. Not only are students (from Victoria, Australia in this case) revealled to be quite astute when it comes to understanding the ways in which advertising, entertainment and education function throughout their own experience, more critical guidance is still needed. Kenway and Bullen offer such guidance in the form of pedagogical examples that seek not only to encourage students to be critical consumers of commodities, but active producers of alternative perspectives.
Theoretically dense and expertly argued by two acclaimed researchers, "Consuming Children" is an essential addition to debates seeking to understand students and education in our rapidly changing world.
0 of 0 people found the following review helpful.
some of it is interesting, some of it isn't
By Goggle-Eyed Slewfoot
The book discusses television programs which appeal to children, business corporations which offer promotions in the public schools, and high schools whose reputation varies from good to bad.
In some places, the authors promise but do not deliver specific information. They tell us that there are youth subcultures, such as the "ravers" and the "boarders," but tell us very little about them. They tell us that Nike and Adidas shoes are designed to create different images, but they do not tell us what those images are. They ask rhetorically what a backwards baseball cap symbolizes, but they do not even so much as speculate.
Some of the book gives interesting concrete examples, but some of the book rambles on in incomprehensible Latin derivatives. The first chapter, which recounts the history of marketing since the Industrial Revolution, was not as interesting. I notice that there are two authors listed, so I wonder if the more interesting portions are by one author and the less interesting portions are by the other author.
I have a few points of contention: The authors seem to assume that enjoyment and education as if they were mutually exclusive. But haven't you ever enjoyed learning? Haven't you ever learned about a subject because you were interested in that subject? I have.
The authors seem to stereotype the present generation of children as irresponsible hedonists and their own generation as illustrious workers. But haven't you known couch potatoes of all ages? I have.
The authors also seem to equate starched-collar prep education with good and lax discipline with bad. But I have known some very intelligent students who attended free schools in the Seventies. If the authors want to write another book explaining why strict discipline is better than lax discipline, that is their right. But they don't explain that in this book.
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